The Restaurant International Consultant's (RIC) website scored an F on our Design Score test. It failed for a few reasons. First, it has not been updated since 2008. Second, the site it not equipped to generate or capture leads. Finally, it did not pass Google's Mobile Friendly test, which hurts his ability to be found on the internet.
We made two major changes to the award-winning restaurant consultant's website. We took it from inaccessible to mobile friendly by created a site that is easily accessed on mobile phones and tablets. Then we added a high-value offer, which always a call to action result in a dramatic increase in lead generation.
Master Leadership Coach and speaker, Jim Milner struggled with his website. In addition to his website not doing its job as a marketing tool, as you can see from this clip, Jim's site was not functioning properly, reflecting poorly on his company.
Our first step for the Sector Management Consulting Group's redesign was to eliminate the "junk drawer" design style. Instead, we gave Jim's site clear navigation and simple architecture. By not overwhelming the visitor, potential clients can consume Jim's message with ease in contrast to digging for the valuable nuggets of information.
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